New research into the online habits of European shoppers has shown that the Danish search for sex toys more often than any other country - 118 times per 1000 internet users per year - followed closely by Sweden, the UK, the Netherlands and Russia.
The research was conducted by
118 of these sex-toy-searches are seen for every 1000 internet users each year in Denmark - more than one search for every ten residents – with Sweden (115), the UK (96), the Netherlands (88) and Russia (87) rounding out the European top 5.
The award for least lust-filled nation goes to Azerbaijan, with just 10 sex-toy-searches per 1000 people. Albania (15), Andorra (15), Liechtenstein (21) and Georgia (25) round out the bottom 5.
There are also some surprising omissions from the upper echelons of the sex toy league table – France, the notorious country of love, only reached 12th in the European listings with 74 annual searches, while Germany (65) lies even further back in 18th. Considering the UK’s dominant position, Ireland lying in 16th (71) may also be a touch disappointing for our less-than-lustful neighbors.
For some context from across the globe, the United States (104) narrowly edge out the UK for bedroom creativity, while Australia (82) would just about creep into the European top 10.
Somewhat surprisingly, Japan (44) would be buried in the bottom half of the table, while romance in Brazil (36) may have seemingly lost a little of that notorious Latin American spark.
Chris Johnson, Head of Operations at Vouchercloud, commented:
“A somewhat unique dataset has revealed some truly interesting findings around European love-making. We’re a little surprised that the UK has offered an extremely strong showing, particularly with such reserved English stereotypes.
“However, the Nordic nations have definitely put the rest of Europe to shame. There’s more than one way to deal with the cold, after all!”
The Danish and Swedish domination of the table may seem even more surprising given that Nordic neighbors Finland (73, 16th place) and Iceland (50, 31st place) are a long way behind in their searches for sex toys.
Vouchercloud’s research also revealed the most ‘experimental’’ countries, based on their likelihood to stray away from more vanilla “dildo” searches.
Despite a lowly 15th place finish in the sex toy league table, the Greeks show a flair for the adventurous - just 17% of their total searches were dildo-specific. Ukraine (20%), Armenia (22%), Russia (23%) and Lithuania (23%) completed the top five, with the UK managing 7th (just 24% of UK searches were for dildo-specific keywords).
Slovenia, the Czech Republic, Montenegro, Slovakia and Poland made up the most vanilla countries, with dildo-focused searches exceeding 46% of the total.
Keywords
Sex Toys
Dildo
Vibrator
Cock Ring
Strap-On
Lubricant
Anal Beads
Pleasure Ring
Sex Swing
Sex Machine
Handcuffs
Butt Plugs
Blow-up Doll
Love Egg
Sexy Costumes
Anal Toys
Jiggle Balls
Bondage Toys